Marlboro Cigarettes are rightly considered the “face” of the cigarette market. They are recognized anywhere in the world, which is indicative not only of a successful advertising campaign, but also of the high quality of products that the manufacturer has always adhered to.
Today, Marlboro Cigarettes are deservedly ranked among the top-selling tobacco products in the world. It is worth noting that the brand was founded in the distant 1924, the company Philip Morris. Initially, the cigarettes were positioned as women, as evidenced by a sensitive advertising slogan: “soft as May.” To emphasize the positioning, the manufacturer supplied the cigarettes with a filter with an elegant red edging that hides the marks of lipstick.
The pack is invariably adorned with the old Latin proverb: “He came, saw, and conquered!” – The authorship of which is attributed to the Emperor Julius Caesar himself.
In the middle of the twentieth century, Philip Morris decided to expand the target audience of Marlboro Cigarettes by entering a brand new market for the brand – the men’s market. To get the audience, was launched a serious advertising campaign, whose faces were athletes, soldiers, sailors and cowboys. The last image was so popular with buyers that for many years it became permanent in advertising of the trade mark. In addition, the brand has become the title sponsor of the prestigious series of automobile stages; in particular its logo has been on the Ferrari cars for a long time.
All varieties of Marlboro Cigarettes are sold with a filter. As a filter, there is an American Blend produced from the frozen sort tobacco. Acute taste, thick saturated smoke and bright burning are characteristic signs of American brand cigarettes. This is a men’s cigarette with a history, the quality of which always remains on top and will not fall!